Most importantly, meal kits must be delivered to the customer fresh and on time. Orders must be packed efficiently and in exactly the right proportions. Ingredients for the meal kits must be sourced at the right time, quality, and price. Blue Apron also offers a monthly wine subscription service and a la carte culinary tools and products through its marketplace.
As a pioneer in the category, Blue Apron helps its customers create incredible home cooking experiences by sending culinary-driven recipes with high-quality ingredients and step-by-step instructions straight to customers’ doors. The popularity of meal kit delivery services has surged in recent years as consumer attitudes toward home cooking and grocery shopping have shifted.
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